At Super Bowl 59, cellular networks handled more than 67 terabytes of data, dwarfing Wi-Fi’s 17.2 TB and reversing a decade-long trend of rising Super Bowl Wi-Fi usage. Only 13,709 fans connected to Wi-Fi out of 65,719 attendees, with configuration issues and lack of carrier offload driving the drop.

This anomaly highlights how major cellular investments can shift venue connectivity, but also raises questions about future wireless strategies. Ampthink recommends a hybrid approaches—combining Wi-Fi and DAS—to balance cost and fan experience, especially since carrier over-investment isn’t guaranteed for every venue or event.