Where do stadium owners spend the most on tech?

In our experience, the lion’s share goes to large-format displays. That tracks because video boards carry sponsorship inventory with direct, measurable ROI. Next is in-venue A/V, then broadcast. Core networking and wireless are typically the smallest slice.

These numbers point to where owners place value. Real business value is often defined less by a product’s technical sophistication or advanced engineering and more by the problems it solves and the revenue it unlocks. As the adage says, people don’t want a quarter-inch drill; they want a quarter-inch hole. In other words, they want what the tech does.

Budget allocations vary by project and over time, of course, but they always reveal what venue owners truly value. And the most accurate value calculus is driven by information and experience.

As Master Technology Integrators, we leverage our deep experience to help stadium owners optimize technology investments for long-term ROI. And for the record, we expect the investment mix to shift in the coming years as more owners invest in converged infrastructure and as more efficient large-format display technologies arrive on our shores.